Global Cordless Lawn Mower Market Size, Trends, and Growth Outlook 2025-2032

The cordless lawn mower industry is experiencing robust expansion driven by technological advancements and increasing consumer preference for eco-friendly landscaping solutions. This market is becoming a central focus among market players seeking innovative products and recognition of evolving market dynamics influencing business growth.

Market Size and Overview
The cordless lawn mower market is estimated to be valued at USD 3.37 Bn in 2025 and is expected to reach USD 6.04 Bn by 2032. It is projected to grow at a compound annual growth rate (CAGR) of 8.7% from 2025 to 2032.

This substantial growth underlines increasing market opportunities fueled by rising demand for battery-powered outdoor equipment. The Cordless Lawn Mower Market Report indicates expanding market revenue, driven by increasing residential and commercial adoption of cordless solutions replacing traditional gas-powered mowers.

Market Drivers
- Shift Toward Sustainable and Noise-Free Gardening Tools: One of the primary market drivers is the growing consumer awareness about environmental sustainability. In 2024, an observed surge in adoption of cordless lawn mowers is linked to stricter noise pollution regulations and rising fuel costs that discourage gasoline mower usage. Brands offering high-capacity lithium-ion battery technology have increased their sales by over 20% in North America, highlighting how such drivers are shaping market growth. This shift directly influences market share dynamics and encourages investment in innovative battery technologies.

PEST Analysis
- Political: Governments in regions like the EU and North America have implemented stringent emission standards and incentives for electric-powered landscaping equipment in 2025, encouraging shifts from petrol to electric mowers.
- Economic: Inflationary pressures and fluctuating oil prices in 2024 accelerated the market growth for cordless lawn mowers as consumers and commercial users sought cost-effective alternatives, driving market revenue upward.
- Social: Urbanization trends and the rise of eco-conscious landscaping practices in 2024 led to increased demand for cordless lawn mowers, expanding the market scope in developed and developing countries alike.
- Technological: Advances in battery technology, including improved energy density and faster charging in 2025, are boosting product efficiency and market opportunities. The integration of IoT-enabled smart features is also altering industry trends by supporting precision lawn care.

Promotion and Marketing Initiatives
Marketing strategies in 2024 focused on digital campaigns emphasizing sustainability and user convenience. For example, a major player launched an influencer-driven social media campaign promoting cordless lawn mower usage, which resulted in a 15% sales surge within six months across the U.S. market. Such initiatives not only enhance market visibility but also solidify consumer trust and business growth, positively impacting market dynamics and long-term demand.

Key Players
The cordless lawn mower market features prominent market players including Husqvarna Group, Stanley Black & Decker, Inc., Robert Bosch GmbH, and Deere & Company. Recent strategies include:
- Husqvarna Group expanded its smart mower lineup in 2025, integrating AI-powered features, which contributed to a 12% increase in market revenue.
- Stanley Black & Decker launched a new battery platform in 2024, enhancing mower runtime and capturing new industrial market segments.
- Robert Bosch GmbH partnered with a major battery producer in 2025 to develop next-gen lithium-ion batteries, improving product performance and reducing costs.
- Deere & Company expanded its distribution channels in Asia-Pacific during 2024, boosting regional market share and capitalizing on growing landscaping investments.

Other notable market companies involved in this competitive landscape include Makita Corporation, Greenworks Tools, EGO Power+, Black & Decker, MTD Products, Greenworks Commercial, Honda Power Equipment, Snapper, Toro Company, and Einhell Germany AG.

FAQs

Q1. Who are the dominant players in the Cordless Lawn Mower market?
Dominant market players include Husqvarna Group, Stanley Black & Decker, Robert Bosch GmbH, and Deere & Company, all employing innovative expansions, product launches, and strategic partnerships.

Q2. What will be the size of the Cordless Lawn Mower market in the coming years?
The market is expected to grow from USD 3.37 billion in 2025 to USD 6.04 billion by 2032 at a CAGR of 8.7%, reflecting strong market growth prospects.

Q3. Which end-user industry has the largest growth opportunity?
The residential sector currently dominates, but commercial landscaping and municipal maintenance sectors are emerging rapidly due to regulatory and technological drivers.

Q4. How will market development trends evolve over the next five years?
Market trends will emphasize battery innovations, smart features integration, and increased eco-friendly product offerings to expand consumer reach and business growth.

Q5. What is the nature of the competitive landscape and challenges in the Cordless Lawn Mower market?
The market exhibits intense competition around technology adoption and cost management, with challenges including battery limitations and market entry barriers in developing regions.

Q6. What go-to-market strategies are commonly adopted in the Cordless Lawn Mower market?
Top strategies involve product innovation, digital marketing focusing on sustainability, strategic alliances for technology sharing, and expanding retail and distribution networks.

This comprehensive market analysis provides strategic insights into the cordless lawn mower market size, report findings, revenue growth, share evolution, and trends, enabling stakeholders to capitalize on evolving market opportunities and mitigate challenges effectively.

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